2023 CHIC & Intertextile (A/W) Fair
The 2023 CHIC and Intertextile (A/W) Fair was successfully concluded at the Shanghai National Convention and Exhibition Center on August 30. The Fair lasted for three days, and together with Yarnexpo and PHvalue exhibition, counted a total of 9 theme pavilions. It attracted nearly 4,000 domestic and foreign exhibitors from 27 countries and regions, including Germany, France, Argentina, and China. BETWEENERS were invited to attend the fashion industry event on August 29, and enjoyed the exhibition from an international professional perspective.
After 30 years of experience, CHIC has witnessed the resilient development of the ecological chain of China's clothing industry in changing times. It is not difficult to find that this year's exhibition reset its positioning as the clothing industry supply chain innovation integration platform, with fewer well-known commercial brands, and more industrial supply chain companies. However CHIC, cooperating this year for the first time with “Who's Next”, actively promotes Chinese fashion brands and designers in an international scene, enhancing the influence and discourse of Chinese contemporary fashion in the international market, which also coincides with BETWEEN RESEARCH mission, committed to building internationally competitive Chinese clothing brands, with higher levels of innovation resources to create unique brand excellence in the future.
During the Fair, BETWEENERS visited and communicated with exhibiting companies, saw their current practical needs, and learned about future market trends. BETWEEN, in fact, also provides professional consultation and feasible solutions for the problems faced by companies, with an international perspective and experience able to help enterprises and better cope with future challenges and opportunities.
Intertextile market trends for next year will pay more attention to sustainability and environmental factors, including a batch of new technologies and materials. That's why BETWEEN RESEARCH was forward-thinking when it launched the BETWEEN CONSCIOUS PROGRAM, a sustainable fashion platform, a few years ago.
Meanwhile, the purpose of the Fair participants is also to expand the business on a global scale, and provide an important platform to explore fashion trends and innovative technology around the world. A number of special exhibition areas dedicated to specific focus selected companies based on whether they exhibited a new cutting-edge product or anyhow lead the industry trend.
"Parures", a French wearable regeneration art exhibition, showcases representative sustainable artworks from around the world, including willow leaf cloud shoulders by local Chinese designers. The exhibition, which has been collecting works from artists and craftsmen since 2015, combines traditional artisan craftsmanship with haute-couture creations to inject a more modern artistic tension into "Parures". The exhibition also features sustainable work by pioneering French brands such as Maison Mourcel and Noemie Devime Paris.
The "Sino-French Sustainable Fashion Innovation Forum", a panel focused on the subject of sustainable fashion development and cooperation between China and France, invited French representatives to share their experience and study cases of green transformation of the fashion industry, and at the same time to carry out dialogue and exchange with pioneer brands and designers of sustainable fashion in China. BETWEENERS also met a lot of old friends and had in-depth exchanges on sustainable fashion.
Globally, the fashion industry is under enormous pressure to be green. Facing such challenges, advocating sustainable fashion development has become a consensus in the industry. The development of the fashion industry cannot be at the expense of the environment, so the shift from "Beauty" to "Responsibility" is an inevitable trend. This series of sustainable fashion events and forums provides a strong impetus for the development of global sustainable fashion: it not only strengthens the exchanges and cooperation between Chinese and European fashion industries, but also actively explores the future of sustainable fashion. The BETWEEN CONSCIOUS PROGRAM provides a sustainable platform to collect and share international resources and experience, professional training , and consultancy services focused on the sustainable development of the fashion industry.
This fair gathers the world's top textile fabrics and accessories, clothing brands, and supply chain companies, showcasing the latest technology, products, and design concepts of the fashion industry, injecting new vitality and momentum into the development of the industry. It is not only a platform to present products and technologies, but also an opportunity for the industry to exchange and cooperate.
BETWEEN RESEARCH was glad to join the event and share experience, technology, and international resources.