PITTIWAY | Betweeners in Pitti Uomo 103
The 103rd edition of Pitti Uomo was held at the Fortezza da Basso in Florence from the10th to the-13th of January 2023. In addition to the main sections for men's fashion - Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and the special project S|Style - the fair also featured the I GO OUT section, dedicated to outdoor clothing. The show also featured two new area for discussing design and pet products. A total of 789 brands were represented, 40% of which were international brands from outside Italy.
PITTIWAY is the theme of this year's Pitti Uomo, and illustrates the current mentality and vision: it is not easy to restart, to choose the best direction and positioning and then to make decisions. “PITTIWAY underlines the many possible choices we must consider in order to exit from the complicated global gridlock”, says Agostino Poletto, general director of Pitti Immagine. " In this difficult, yet creative, innovative and diverse time Pitti will be the compass to set a new direction, to find the right path and to make a relaunch."
Angelo Figus, Creative Director of Pitti Immagine, says: "Coming up with this theme reflects the extraordinary period we are in at the moment, and so is the fashion industry."
Following in the footsteps of Ms. Angelica De Vito, CEO of Between Research, and Ms. Ding Chen, Asia Pacific Director, let's go inside this year's PITTI UOMO, where we have discovered a few very interesting brands to share with you.
ECOALF
Born in 2009, Ecoalf is a fashion brand committed to being truly sustainable and to making a new generation of recyclable products with the same quality and design as the best non-recycled products, because recycling might be the solution..
Ecoalf presents its FW23 collection made up by 60% single-material fabrics, a feature that will allow the clothes of the collection to be easily recycled, without ending up in a landfill.Among these, are iconic overcoats in 100% recycled polyester and the items from the premium Ecoalf 1.0 line, which use merino wool 100% derived from the ancient practice of transhumance. During the days of the show, the brand will also launch the photocall “Because There is no Planet B”, with the aim of inspiring change and increasing awareness about the need to protect our planet.
Château Orlando
The brainchild of British artist and designer Luke Edward Hall,Château Orlando is a brand specializing in clothing, accessories, home decor, and lifestyle proposals. For the first time, Château Orlando brings its eclectic world to Pitti Uomo with a special installation in the Sala delle Nazioni revealing its romantic, irreverent inspiration and aesthetic of geometric patterns and color contrasts. An eclectic mix of classical and contemporary art, ancient villas and lush gardens, music, vintage clothes, folklore and mythology, flowers, books, and travel await you in this magical place somewhere between literary enchantment and realism.
CIESSE PIUMINI
The evolution of the Ciesse Piumini world: iconic garments with a contemporary twist
Ciesse Piumini returns to Pitti, telling its story from the beginning with iconic garments. A contemporary offer will bring together performance, technology, adventure, challenge, and discovery. Nature inspires the collection with fabrics and colors that reflect the earth's shades, adapting perfectly to urban adventures. Meanwhile, in addition to the main collection, Ciesse Piumini has launched the Lab collection, starting with Autumn/Winter 23, each time creating collaborations with a different young designer.
J∞QUALITY FACTORY BRAND PROJECT
Pitti Uomo has also collaborated with the J∞QUALITY FACTORY BRAND PROJECT, which brings together 11 J∞QUALITY-certified Japanese manufacturing companies. An exclusive space has been created for them, presenting Japanese craftsmanship in materials, patterns, and stitching, with the aim of transcending time, generations, and gender differences to be loved forever. In collaboration with J∞QUALITY, there is also a joint Sino-Italian project by the New Chapter of Italia X Japan, curated by Hirofumi Kurino, the 'fashion oracle' of the United Arrows Group. A capsule collection designed by Aldo Maria Camillo, the Italian designer of the Aldomariacamillo brand, was presented at the fair.
Now in its sixth year as the sustainable section of the Pitti menswear fair, S|Style presents a selection of pioneering, experimental young designers from around the world with a strong focus on sustainable environmental issues and their very cool creations each year.For the sixth year, the S|Style exhibition is still curated by fashion journalist Giorgia Cantarini, who has selected some of the world's pioneering and experimental young designers with a strong focus on sustainable environmental issues and their very cool work to be presented here.
Waste Yarn Project
Waste Yarn Project is a sustainable brand that repurposes recycled yarn into one-of-a-kind knitwear. Their knitting process is guided by a randomly controlled creative system, by spinning an in-house developed colour wheel to determine the unique yarn combinations to be generated in a variety of colour alternations. Every spin on the WYP Wheel of Fortune produces a singular result, so we number each piece to reflect this unique nature.
MAXIME
A London-based designer label with the earnestly crafty-cool appeal of luxury minimalism, dedicated to exceptional fabrics, subtle details， and minimalist silhouettes, proposing combinations of practical, timeless pieces with clever versatility.
With a focus on sustainable, responsible，comfort-centric design, MAXIME uncompromisingly displays a certain effortless elegance and sophistication.
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