BETWEEN @ SHENGZE FASHION WEEK 2022

Aug 11, 2022

The Charm of the Eastern Silk - Shengze Fashion

On July 29, 2022, Shengze Fashion Week came to a perfect end in the Oriental Textile City of Shengze Town, Suzhou City. This three-days-long fair, managed to connect the five most attractive points of a fashion event "show, exhibition, competition, conference and business" from online to offline, from the perspectives of professional research, industrial docking and value transformation, thus becoming a 360degree representation of the Culture of Fashion of Shengzeby showing the core strengths of Shengze silk textile industry, by promoting Shengze high-end silk textile industry production, the fashion and branding development,and by also bringing a fashion and creative feast for global audiences and industry professionals, showing more fashion the charm and qualities of Shengze, the capital of silk.

Cherie Ding, BETWEEN RESEARCH Director and General Manager of Asia Pacific, was invited to attend the opening ceremony and visit the stands of several local leading enterprises to learn about them and to support the development of those same companies by bringing the international perspective and the experience of BETWEEN RESEARCH.

Let's follow Betweener's footsteps to re-live the exciting moments of this year's Shengze Fashion Week.

We met many excellent Chinese local enterprises here. Through the fashion show, we saw the rise of many local designer brands and their unique views on fashion, sustainable fashion and the latest textile fabrics. At the same time, we have also seen the profound heritage of the local Chinese brand with a thousand years of history, culture and inheritance. Its exquisite traditional craft and ingenious design perfectly combine Oriental ancient rhyme with modern fashion.

The Opening Ceremony of Shengze Fashion Week

During the event, we also attended the 2nd China Design Summit and 2022 International Advanced Functional Fiber Fashion Sustainable Summit Forum, which was not just a platform to learn about what's new in sustainable fashion, but also to see the latest season of high-tech fabrics and eco-friendly recycled fabrics.

During the summit, we also met many designers and companies, pioneers of sustainability in the fashion industry, that expressed their interest in our BETWEEN CONSCIOUS PROGRAM sustainable fashion platform. We wish to contribute with our work to the growing attention that the topic of sustainable fashion is grabbing, awakening people's awareness on the topic, and spreading such awareness to more and more enterprises and professionals who work in the industry so that we can build together a more sustainable future for fashion!

After the summit, we were honoured to be invited to visit the headquarters of some local well-known enterprises and the 'Pavilion of Brands History and Culture'.

Saint-Joy is not only the first drafting unit of the National Standard of Song Brocade, but also the only "China Song Brocades Product Development and Application base" recognized by the China National Silk Association. As it is centered on the UNESCO Intangiable Cultural Heritage of Song Jin, Saint-Joy rearranges and combines modern tailoring and Oriental aesthetic elements. Using fashionable and minimal silhouette and traditional techniques of intangible cultural heritage, and juxtaposing the texture of stiff or elegant materials, Saint-Joy shows the spiritual temperament of contemporary women, which is independent, firm and soft and sexy. Production goes from bags to scarves, to home garments, home furnishing, haute couture and so on, covering almost every market segmentation.

Coming from the historical Oriental Silk Capital of the East, Saint Joy has visited Europe several times and got a unique and profound relationship with Italy by often visiting Como-the Italian hometown of silk. When discussing the differences in silk post-processing techniques between China and Europe, there always is admiration and carries out further study and exchanges.

Mr. Wu Zhenfei, in charge of Saint-Joy, is introducing the long cultural history related to the brand in detail in the brand culture Center

From the experience of BETWEEN in helping domestic enterprises to upgrade their internationalization, in addition to the improvement of raw material technology treatment, helping enterprises to realize the transformation from supply chain to brand is also a new challenge faced by excellent enterprises focusing on supply chain by the industry in recent years.

SANGLUO was founded by Lesley, a descendant of the Jiangnan Family, inspired by Chinese traditional allusions. While defining the highest standards of the global silk industry, SANGLUO adopts the exclusive luxury fabrics of Hermes and the fine grade 6A mulberry Rose, aiming to turn ordinary things into romantic works of art.

The Group has been paying great attention to the development of sustainable products for a long time. Raw materials and fabrics of SANGLUO have been certified by GOTS- Global Organic Textile Certification Standard. As BETWEEN CONSCIOUS PROGRAM, we look forward to and concerned about the birth of such a local sustainable fashion brands like this.

ROMROL's outdoor-sport collection specializes in the development, production and marketing of functional outdoor textiles. Their production involve five categories of products : outdoor fashion, outdoor sports, outdoor high-function, outdoor juvet and outdoor leisure. They produce more than one thousand different kinds of textile fabrics. Among their strategic customers, there are LOUIS VUITTON, NIKE, ADIDAS, BOGNER, ARMANI, TOMMY HILFIGER, GUESS, MONCLER, QUIKSILVER, TEDDY and more than 30 further worldwide famous brands.

During the visit and the conversation with the brand's general manager, Mr. Jiang, we had an in-depth understanding of the current domestic top supply chain's emphasis on the development and innovation of high-tech fabrics. As a Chinese enterprise that has been invited to participate in PV Fabric Exhibition in France for 6 times, ROMROL showed to the world its innovative technology and R&D capability of outdoor fabrics, its powerful functionality, and the perfect combination of sustainable fabrics and fashion.

DADASHOW, the pioneer of China's fashion showroom industry from Shanghai, launched its exhibition in Shengze in conjunction with the "SHOWROOM 2022 Fashion Future" during Shengze Fashion Week. DADASHOW also brought the real concept of SHOWROOM to Shengze!

According to the visit as BETWEEN RESEARCH, and based on the companies and the professionals we have been talking to during this fashion week, we are happy to witness that more enterprises dominated by strong supply chains are making international transformation. They are not only learning advanced technologies from overseas to improve and optimise their process and supply chain, as they are transforming from the supply chain companies to the brands. This is a development and progress of the whole industry. BETWEEN RESEARCH is looking forward to accompanying them to grow together with our cousltancy service. We can't wait for the next fashion show: we are ready! Looking forward to share our experience and professional comments, selections and further insights on top fashion events around the World.

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